We Believe Nothing Should Stand in the Way of
Enjoying the Moment!
It All Started With a Queue…
It was Rock in Rio 2017. Justin Timberlake was headlining, there was a zip wire, it was amazing. Until NOQ Founder, Param Kanabar, wanted a drink and saw the queue.
Refusing to accept it takes 40 minutes to buy a beer, Param partnered with co-founder Andrea Diaferio to create NOQ: A suite of tools designed to not only reduce wait times but also make event and entertainment operators’ lives easier. It does this by giving them a single place to manage all payments, vendors, events and locations. This means more sales, fewer queues, and a better time for everyone.
Named as one of the top 100 UK growing startups in 2022, NOQ now works with sporting events like the Scottish Open, music festivals like Black Deer, nightclubs like Fabric, and food markets like Edinburgh Street Food to ensure everyone can enjoy every moment.
Our Journey
A look back at the milestones that have fueled NOQ’s innovation and solidified our commitment to simplifying event experiences.
The NOQ Formula
These four essential rules define our path to success, shaping the way we work, innovate, and create value for our team and our clients.
Customers come first
We pride ourselves on this. We’re on hand to answer any queries and are always here to help.
We enjoy every moment
We do everything to the best of our ability because we enjoy it. We’re all passionate about our business and take pride in its growth and success.
We value our people
The team behind NOQ is carefully chosen. Cultural fit and team bonding is very important. We’re all striving towards the same goal and we want to get there together.
We’re always curious
We’re here to disrupt the industry. We test boundaries, we question the norm, and we challenge ourselves every day.
Our Founders
Param Kanabar
CEO & Co-Founder
While enjoying a position as Kantar’s CFO, Param co-founded NOQ. Recognising the unmissable opportunity, he left his job and turned his full attention to developing the business, fundraising, and nurturing his fast-growing team.
He’s motivated by his ambition to mentor other young people to unlock their inner entrepreneurs and change the world one project at a time.
Never one to rest, Param spends his spare time playing football, tennis, or golf.
Andrea Diaferio
CTO & Co-Founder
Since his childhood summers spent helping at his aunt’s restaurant in Puglia, Andrea has been on a mission to revolutionise the hospitality and entertainment industries.
Having seen first-hand the manual workload associated with manual processes, he’s a passionate believer in the power of technology to release people from back office tasks and keep them front-of-house where they belong.
When he’s not out in the field (sometimes literally) helping NOQ customers.
Our Amazing Team
Our Tech Ecosystem
At NOQ, we leverage a powerful and diverse tech ecosystem to ensure seamless and innovative solutions for our clients. Our core technology is built and maintained by industry-leading firms like Searce and OBSS, specialising in cloud computing, AI, and data analytics.
With access to over 2,100 product developers, we are able to continuously adapt and innovate to meet the evolving needs of our clients.
Our integration partnerships include: Adyen, Shopline, Urban Piper, STAR, and Power BI. Together, this ecosystem empowers NOQ to offer a comprehensive, future-forward platform that enhances customer experiences and drives business growth
